A-list Celebrity Lends Support to Independent York Business

Star Wars Actor & Perfumier, Richard E. Grant, proudly Stands By Maximise

Starring in the award winning Can You Ever Forgive Me and the much-anticipated Star Wars Episode IX, Richard E. Grant, has personally chosen York-based Fragrance Tester Blotter manufacturer, Maximise, to provide fragrance testers for his latest marketing campaign.

The Oscar nominated actor, writer and entrepreneur – well known for his role in 1987 cult film Withnail & I – launched his signature unisex scent, Jack Perfume, in 2014. Grant and his daughter, Olivia, who is also his business partner, later chose Maximise to supply special Tester Blotters for promoting the scent and have remained loyal to the company ever since.

Maximise Managing Director, Andy Hudson, caught up with his famous client at a recent exhibition at London’s Olympia. Hudson says of the actor:

“What I love about working with Richard is how approachable he is. Maximise has several other famous clients on its books, but we’re not allowed to talk about them – in fact, we’ve signed non-disclosure agreements to make sure we don’t! But with Richard it’s the exact opposite and is keen to know how our business is doing and of course to be photographed with him. He’s one of our most loyal clients.”

It’s perhaps not surprising that an A-list actor should choose Maximise to help sell his unisex fragrance. As one of the world’s leading suppliers of Fragrance Tester Blotters, Maximise has supplied customers worldwide from the Beauty, Perfume, Aromatherapy and Essential Oil industries, with over 50,000,000 (fifty million) blotters. Their products come in all shapes and sizes, from basic rectangular strips to embossed or foiled cut-outs. Clients can bring their own ideas to the table, or recruit Maximise to design them. There’s no project too big or too small, either; whether it’s a new business starting up and only require a small quantity or an A-list celebrity needing thousands shipped around the world.

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